Tips for Powering Business Development Through Innovation

Why SMBs should consider Managed IT Services instead of “Break-Fix” Reactive Troubleshooting
8 December 2021
If you're an entrepreneur, you want to do all you can do to ensure your business thrives. Investing in the right innovations is one savvy move business owners can take to support long-term success. You might think that spending money on technology is a bad idea, as it will mean higher overhead costs. In fact, the right tech can save you money in the big picture by reducing redundancy, streamlining workflows, and eliminating bottlenecks. Ammolite Technology shares this roundup of tech you may want to try implementing.

Use apps and software to optimize day-to-day operations

The market is flooded with helpful technologies for small business owners. Modern tech tools can help you with everything from organizing your calendar to posting on social media and following up on sales leads. Popular tools for small businesses include customer relationship management tools, payment processing systems, cybersecurity solutions, and project management platforms. Online time management tools are another popular choice. For example, calendar apps can help you track appointments and stay on top of deadlines.

Increase employee flexibility by accommodating remote work

One key benefit of modern technology is that it allows for a more flexible workforce. It's now no longer necessary to have all your employees on site. You can easily collaborate with people from afar using technologies like Zoom for video conferencing. Investing in the right tech to allow for this type of flexibility, which can be a boon for employees. 10 to 8 provides a guide to setting up a fully remote workforce, allowing you to create a more agile work environment that workers love.

Look into the various uses of cloud computing

Cloud computing is a modern technology that can help businesses in many ways. You can use Infrastructure-as-a-Service or Platform-as-a-Service technologies to house your business network and essential software, for example. The advantage is that you can have people access your network remotely. There are also cloud-based storage solutions you can use, giving people access to documents seven if they aren't on site. Cloud computing can also be used for research and development, data backup, and disaster recovery.

Embrace artificial intelligence to enhance customer service

Good customer service is essential to any business' success. Artificial intelligence, AI, can improve your customer service in many ways. For example, you can use AI to power chatbots, which handle incoming customer service requests. Chatbots use machine learning to solve simple problems. This then frees up your customer service team's time to handle more complicated issues. With chatbots as the first line of service, you'll be able to address customer issues sooner. This can boost customer satisfaction and foster long-term loyalty.

Embrace digital marketing to boost your brand

As a business owner, you want to make sure that people know about your brand. Marketing is the answer. Harness the power of innovation by implementing digital marketing techniques, which are low cost and flexible. Southern New Hampshire University provides a roundup of options, from SEO to PPC marketing. When creating marketing materials, start with an attractive logo. A logo maker lets you generate a logo online, adjusting fonts, styles, and colors as needed.

Try business process management to automate workflows

Greater efficiency in the workplace benefits everyone. Workers don't waste time on useless tasks, while the company can enjoy greater output. Business process management, BPM, can help you automate and optimize everyday processes. This facilitates digital transformation, encouraging employees to embrace the transition as you implement technologies like those above. When setting up a BPM framework, set metrics for success and monitor them. You can then measure the impact of business process automation.

Innovation offers many opportunities for business leaders to capitalize. Trust the guide above for inspiration to get you started. If you have questions about what we’ve discussed or your business is at a point where an IT Partner could help your business, please contact [email protected] or call us on 587-318-1635 or you can use our contact form.
Guest Blogger

Julie Morris
juliemorris.org

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